Jump to content
  • Create an account or sign in to get involved

    Create an account

    Ask questions, share experiences and connect.

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now
Sign in to follow this  
Jason

Mediterranean cruise market growing steadily. Who's cruised the med?

Rate this topic

Recommended Posts

In spite of the economic crisis, political turbulence in North Africa, and last summer's fatal Costa Crociere shipwreck, the Mediterranean cruise market is still growing.

'A record 6.13 million Europeans booked cruises in 2012, with the market doubling in just eight years and growing by 38% since the crisis began in 2008,' according to a report by the International Cruise Shipping Association (CLIA).

In 2012, four out of five Europeans, or approximately 3.5 million, chose Mediterranean cruise destinations, the report said.

The outlook for 2013 is cautiously optimistic, for in spite of disappointing results for the Italian (-8%) and Spanish (-18%) cruise markets last year, the overall trend for national markets over the past five years has been positive, according to CLIA.

The sector's success is due to new marketing strategies that have attracted different clienteles for longer periods of time, with some shippers working year round, analysts said.

The sector still has margin for growth, because it makes up just 1% of the European holiday market, which is growing at 8% a year, against 3% in the US (with a 6% yearly growth rate). Of these percentages, 65% of the growth rate is related to the Mediterranean, analysts pointed out. (ANSAmed).

Source: ANSA

For more cruise news & articles go to http://www.cruisecrazies.com/index.html

Re-posted on CruiseCrazies.com - Cruise News, Articles, Forums, Packing List, Ship Tracker, and more

http://www.cruisecrazies.com

Click here to view the article

Share this post


Link to post
Share on other sites

We know there’s no way we’ll have time to see everything we want to in the Med in just one trip – it’ll take at least three! So many cruises, so little time! :biggrin:

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
    • 53 Posts
    • 1406 Views
    • 1 Posts
    • 113 Views
    • 4 Posts
    • 153 Views
    • 9 Posts
    • 352 Views
    • 3 Posts
    • 200 Views

×

Become a Member - It's FREE!

Plan your Cruise. Share experiences. Connect with Cruisers.


Join CruiseCrazies Today - FREE!