Carnival Cruise Line has announced a multi-year agreement with the New Orleans Saints that includes in-stadium promotions, community partnerships, onboard game-day festivities, social media activities and advertising opportunities.
As the Official Cruise Line of the New Orleans Saints, Carnival will offer a variety of in-game activities and promotions at the Mercedes-Benz Superdome, including the “Helmet Shuffle” contest that awards one lucky fan a free cruise during each home game. Additionally, stand-alone ads will be positioned throughout the Mercedes-Benz Superdome, while Carnival messaging will be featured on the team’s website.
Guests on board Carnival’s New Orleans-based ships can also enjoy the new Saints Sailgate Sailaways, football-themed deck parties that will include food and drink specials, games, prizes, a DJ, dancing and more.
Saints fans will also have a chance to win a number of prizes, including autographed jerseys, footballs and helmets and free Caribbean cruises departing from New Orleans.
Carnival is also teaming up with the Saints to support the team’s Read and Rise program that promotes children’s literacy in and around the New Orleans area.
Carnival currently operates two year-round ships carrying 400,000 guests annually from New Orleans. Carnival’s New Orleans-based ships include Carnival Dream, which sails seven-day cruises to the Caribbean, Bahamas and Florida, and Carnival Elation offering four- and five-day cruises to Mexico. Next spring, the newer, larger Carnival Triumph will assume Carnival Elation’s short-cruise program, increasing capacity on this route by 34 percent.
Source: Travel Agent Central/Newswire, October 2, 2015 ("Carnival Partners with New Orleans Saints")
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