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    New ‘Seuss At Sea’ Program Debuts On Carnival Splendor


    Carnival Cruise Lines’ exclusive partnership with Dr. Seuss Enterprises kicked off in grand style last week on Carnival Splendor which became the first “Fun Ship” to offer Seuss at Sea, a fleetwide program featuring exciting youth, family, dining and entertainment experiences inspired by the amazing world and words of Dr. Seuss.

    The fun-filled festivities included the first-ever Green Eggs and Ham Breakfast with the Cat in the Hat and Friends, where both the young and young at heart enjoyed deliciously playful food straight from Dr. Seuss’s imagination – green eggs and ham, colorful fruit and pancake stacks, funky French toast, as well as traditional breakfast favorites, all served by wait staff in Dr. Seuss-inspired uniforms. Popular characters such as the Cat in the Hat, Thing One and Thing Two, and Sam-I-Am joined guests at their tables for fun interactions and one-of-a-kind photo opportunities.

    Also debuting on Carnival Splendor is Seuss-a-palooza Story Time, an interactive reading event for kids of all ages, hosted in a vibrant, custom-created tent on the stage of the main show lounge. Equally popular was the inaugural Seuss-a-palooza Character Parade where guests joined Dr. Seuss characters in a swirly conga line along Carnival Splendor’s promenade.

    Carnival Splendor is stocked with a selection of classic Dr. Seuss books, toys and games and is hosting special showings of beloved movies such as “The Cat in the Hat” on the giant outdoor Dive-In Movies screen.

    “We’re delighted to debut the Seuss at Sea program on Carnival Splendor which is sure to amuse and delight kids of all ages while providing parents and their children an opportunity to participate in fun and playful activities together as a family,” said Gerry Cahill, Carnival president and CEO. “In addition to providing a wonderful environment for quality family time, Seuss at Sea arms travel agents with yet another effective marketing tool for enticing families to set sail aboard the ‘Fun Ships,’” he added.

    “Quality family time is more important than ever in today’s ‘always on’ society and we’re very excited to debut the first Seuss at Sea program which brings the wonderful world of Dr. Seuss to thousands of families sailing aboard the Carnival Splendor,” said Susan Brandt, president of Dr. Seuss Enterprises. “We can’t wait to work with our partners at Carnival to create even more magical memories for families as we roll out the Seuss at Sea experience to additional ships across Carnival’s fleet.”

    Next up is Carnival Freedom which will be outfitted with a variety of specially designed Dr. Seuss spaces following its multi-million-dollar makeover this spring. Fleetwide roll out of Seuss at Sea is expected by 2015 and the program will also be featured on the new Carnival Vista which is set to debut in 2016.

    By Carnival Cruise Lines

    For more cruise news & articles go to http://www.cruisecrazies.com/index.html

    Re-posted on CruiseCrazies.com - Cruise News, Articles, Forums, Packing List, Ship Tracker, and more

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    This ties in with what I was saying in the other thread about cruise lines marketing to families. Popular characters and brands attract kids and families. Disney, of course, has been doing it this way for years, and the other lines are now catching in - particularly Carnival, NCL and RCI.

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