Virgin Voyages’ Scarlet Lady, the new adult-by-design cruise ship setting sail in 2020, has already booked voyages with sailors from all over the United States… except South Dakota.
The average full-time employee in South Dakota uses only 26% of their vacation days to travel. In fact, about 73% of South Dakotans have left over days each year!
To rally some South Dakotans to come sail with Virgin Voyages and use those vacation days, the brand has put out a call for sailors encouraging them to book with clever billboards around the state. To give them even more of a nudge, Virgin Voyages is offering the first lucky South Dakotan who books a cruise a prize package that includes:
- $605 in Sailor Loot to use on-board the Scarlet Lady
- 2 first class tickets from the 605 to the 305
- One-night hotel stay in Miami
- Limo transfer to the ship in Miami
Additionally, Virgin's Richard Branson, ever the master marketer, published this letter as a full-page ad in today's New York Times. As of 1 pm Thursday, still no bookings!